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System 04

The follow-up nobody gets to.

Cold quotes, service recalls, review requests, the customer you meant to ring back in March. All of it on a schedule, in your wording, stopping the moment somebody replies.

60–75%of quotes never convert. Most of them go quiet rather than say no.
~⅓of local search ranking is generally attributed to reviews.
0follow-ups that depend on you remembering.

Industry figures, not a promise about your business. The free hour replaces them with your numbers.

The same job, both ways

Nothing here is complicated. That is the problem.

Every step is easy. There are just too many of them, they are spread across three or four systems, and every one depends on somebody remembering.

How it runs now

Today

Quote sent. You mean to chase it on Thursday.

You

Thursday is busy. So is the Thursday after that.

Nobody

Service due again in twelve months. Nothing marks the date anywhere.

Nobody

A happy customer would leave a review if asked. Nobody asks.

Nobody

A month later you remember, and it now feels too late to bring up.

You
5chances taken
0reliable
1awkward late call

How it runs after

With the system

Every quote gets a follow-up schedule the moment it goes out.

System

Messages go in your wording, not a template that sounds like a call centre.

System

You approve the wording once, per type. After that it just runs.

You · one-time gate

Anything that gets a reply stops immediately and comes to you instead.

System

Recalls and service intervals are tracked from the job, not from a spreadsheet.

System

Review requests go at the right moment, after a good job, not at random.

System
1approval, once
0missed
0awkward late calls

Nobody loses these deliberately. They are lost because following up is the first thing that falls off a busy week, and it never announces itself when it does.

The approvals

It asks before anything reaches a customer.

Every gate is on your phone and every one is a single tap. They exist at the moments where getting it wrong costs you a relationship or money.

Approval 1

Before a sequence goes live

You read and approve the wording once, per type of follow-up. It is your voice or it does not go out.

Approval 2

The moment somebody replies

Automated chasing stops dead and the conversation comes to you. Nothing is worse than a system that keeps nudging a customer who already answered.

Be honest about fit

When this is worth doing, and when it isn't.

Worth doing if
  • Quotes go quiet and nobody chases them consistently.
  • You have recurring work such as services, inspections and recalls, with no reliable reminder.
  • You know reviews matter and you still forget to ask.
  • You would follow up if you had the time, not because you do not believe in it.
Probably not, if
  • Your work is one-off and referral-driven, with nothing to follow up on.
  • You are uncomfortable with anything going out under your name that you have not read that day.
  • Volume is low enough that you genuinely do chase everything.

Find out whether this one is your first system.

An hour, no charge. I ask how the work moves through your business and tell you straight whether this is the piece worth doing first, and if it is, a price before I leave.

Book the free hour